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Ongoing SEO & GEO

SEO management that keeps your site ranking — and getting cited

Ongoing search optimisation for the sites we build and the ones you already have — so you show up on Google and get referenced by AI answer engines.

We manage SEO and GEO — Generative Engine Optimization — for businesses that need to be found, both in Google's results and inside the answers AI assistants give. That covers technical health, content, local search, and the structured-data work that decides whether engines understand who you are.

The order matters. Rankings don't grow on a broken technical base, so we fix crawlability, indexing, page speed, and structured data first. Then we build content that answers the questions your buyers actually type, and connect it with internal linking so each page strengthens the others.

GEO is the newer half, and increasingly the one that decides whether you're visible at all. As more buyers ask ChatGPT, Perplexity, or Google's AI Overviews instead of scrolling results, the goal shifts from ranking a link to being the source the answer quotes. That rewards clear direct answers, clean entity data, and consistency about who you are across the web.

What you get

Concrete outcomes, not vague promises.

How it works

A clear path from first call to live.

  1. 01

    Audit

    We benchmark your current rankings, technical health, and how AI engines describe you today.

  2. 02

    Fix the base

    Technical issues, structured data, and site speed come first — rankings don't grow on a broken base.

  3. 03

    Publish

    We plan and produce content that answers real buyer questions, optimised for both search and AI citation.

  4. 04

    Measure & adjust

    Monthly review of what moved, and where to focus next. No lock-in games.

Who it's for

Is this a fit for you?

  • Businesses whose customers find suppliers via Google
  • Local service businesses competing on 'near me' searches
  • Companies who want to be the answer AI assistants give
In detail

What's actually included.

A technical audit and fix, first

Crawlability, indexing status, canonical URLs, sitemap and robots correctness, page speed and Core Web Vitals, and the snippet hygiene that stops your titles and descriptions being truncated in search results. Unglamorous, and usually where the fastest wins are.

Structured data that engines can read

Organization, LocalBusiness, Service, FAQ, Breadcrumb and Article schema, implemented correctly and validated. This is what lets search and AI engines state facts about your business with confidence rather than guessing.

Content built on buyer intent

We plan and produce content around what your customers actually search — including the commercial questions like cost and comparison that most businesses avoid answering. Those pages attract the visitors closest to buying.

Local search

Google Business Profile setup and optimisation, consistent name/address/phone details across directories, local landing content, and a genuine review flow. For any business that serves a city, this is usually the highest-return work available.

Reporting you can act on

Monthly reporting tied to rankings, indexed pages, impressions, clicks and enquiries — not vanity metrics. You'll see what moved, what didn't, and what we're doing next. No lock-in games.

Context

Why GEO matters more for a new business

A new domain has no authority, so ranking against established competitors in Google takes months regardless of how good the on-page work is. AI answer engines weight things differently — clarity, structure, consistency and genuine usefulness can get you cited well before you'd rank on page one.

We practise this on our own site: explicit AI-crawler permissions, an llms.txt, comprehensive structured data, and content that leads with a direct answer. It's both a traffic channel and the most honest proof we can offer for a service we sell.

What it costs

Honest pricing, up front.

SEO and GEO management runs as a monthly retainer, scoped to the size of the site and how much content production is included. Engagements typically start with a one-off audit and technical fix phase:

We quote the audit and the ongoing retainer separately, so you can take the technical fixes and stop there if you want to. Expect technical improvements to show within weeks, and content-driven ranking gains to build over three to six months — anyone promising faster is guessing.

FAQ

Questions, answered straight.

What is GEO, and why does it matter now?

GEO — Generative Engine Optimization — is optimising so tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews cite your business in their answers. As more buyers ask an AI instead of scrolling search results, being the source those answers quote is becoming as important as ranking on page one.

Do you only manage SEO for sites you built?

No. We manage SEO and GEO for existing websites on most platforms. If your current site has technical limits that cap your growth, we'll tell you honestly and can rebuild it if it's worth it.

How long until I see results?

Technical fixes can show up in weeks; content-driven ranking gains typically build over three to six months. We report monthly so you can see progress rather than take it on faith.

Further reading

Honest guides on this, from us.

Related services

Often paired with this.

Get in touch

Ready to talk about seo management?

Tell us where you are and what you need. We'll give you an honest read on scope, timing, and whether we're the right team.

Start a conversation